This project focused on building the official website for a mobile dog grooming business, and increasing organic reach through SEO. The website can be visited at hundesalon2go.de.
I've started the project with researching keywords and identifying a list of relevant expressions people search for in search engines. I've also collected a list of frequently searched questions that will later be used for making a FAQ-page on the website.
I've used the built-in features and templates of IONOS.de to build a user-friendly website that would work on desktop and mobile as well.
I added alt texts, created SEO-friendly content, added headings and Meta-tags to improve ranking on search engine result pages.
The project resulted in a search engine optimized website for a new local business. In the past two months the website had an average position of 16 on SERPs, and a 11,8% click-through rate.
More optimized content and external sources refering to the website are planned to improve the ranking while maintaining the CTR.
Feel free to check out my other projects below!