Google Ads Project
Google Ads Project
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I've run the initial campaigns for a new, local small business on Google Ads.
I've run the initial campaigns for a new, local small business on Google Ads.
This project focused on search engine marketing for a new, small business. The goal was to raise brand awareness and find the first client base for a local pet grooming service with the help of Google Ads.
Keyword research
Keyword research
After clearing the budget, determining the target audience and setting up the Google Ads account, I've started the project with researching keywords and identifying a list of relevant expressions people search for.
Running ad campaigns
Running ad campaigns
Using the complied list of keywords I've written headlines and ad descriptions, set up the whole campaign, and I analyzed and refined the ads based on the initial results.
Results
Results
Though the refining of the ad campaigns is still on-going, the project proved to be successful, as it (along with other, local marketing efforts) resulted in finding 15 new clients in the first two months, ensuring a strong starting point for a brand-new business.
Feel free to check out my other projects below!
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