SEO & SEM Project
SEO & SEM Project
Embedded Files
As part of the Google Digital Marketing & E-Commerce Career Certificate course, I've completed a series of assignments focusing on Search Engine Optimization and Marketing.
As part of the Google Digital Marketing & E-Commerce Career Certificate course, I've completed a series of assignments focusing on Search Engine Optimization and Marketing.
I've practiced how to write search-friendly copy, structure responsive search ads, and understand basic ad performance techniques.
SEO-copywriting
SEO-copywriting
I improved page titles and meta descriptions for a fictional dairy company’s website to better reflect SEO best practices.
I improved page titles and meta descriptions for a fictional dairy company’s website to better reflect SEO best practices.
Reviewed original titles and descriptions
Rewrote them to include relevant keywords, improve clarity, and increase click-through potential
You can access the finished assignment by clicking on the document on the right.
Google Search Ads
Google Search Ads
I've worked on a responsive search ad for a fictional company, Oscar’s Bakery, aiming to promote their new order online feature with a 15% off offer.
I've worked on a responsive search ad for a fictional company, Oscar’s Bakery, aiming to promote their new order online feature with a 15% off offer.
Wrote 10 ad headlines tailored to relevant keywords
Crafted 5 ad descriptions highlighting features and promotions
Added 5 callout extensions for key selling points
While these projects were small in scale, they helped me get a deeper understanding of how to write SEO-friendly content and structure responsive search ads. I also learned how to highlight key product benefits in a clear, engaging way.
While these projects were small in scale, they helped me get a deeper understanding of how to write SEO-friendly content and structure responsive search ads. I also learned how to highlight key product benefits in a clear, engaging way.
Feel free to check out my other projects below!
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